Mi.Business.Console

for Promomed

Update: 21.01.2024

Last week: 2 week 2024 (06.12.2024 - 12.01.2025)

Last full month: December 2024

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BRAND PORTFOLIO PERFORMANCE

One-pager

Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO
WoW	7 171	23.8%	13.3%	-0.5	14 488 739	26.8%	9.5%	-0.4	28.1%
MoM	39 753	-10.9%	13.5%	0.2	76 154 633	-3.6%	9.5%	0.5	-12.4%
YTD	12 965	26.7%	13.5%	2.5	25 917 178	14.4%	9.6%	0.1	3.7%
MAT	424 174	23.7%	12.4%	3.2	842 350 942	26.7%	9.3%	1.5	-8.0%
BRAINMAX
WoW	1 951	45.4%	100.0%	0	7 226 165	55.3%	100.0%	0	45.4%
MoM	10 252	-12.4%	100.0%	0	35 144 895	-9.6%	100.0%	0	-12.4%
YTD	3 293	74.8%	100.0%	0	11 877 874	79.7%	100.0%	0	74.8%
MAT	84 075	76.0%	100.0%	0	291 987 859	76.9%	100.0%	0	76.0%
GOLDLINE PLUS
WoW	15 607	64.9%	45.7%	0	49 977 009	65.5%	37.6%	-0.2	64.8%
MoM	59 737	-4.8%	46.6%	-0.8	189 099 862	-3.4%	37.9%	-0.8	-3.1%
YTD	25 074	-10.4%	45.7%	1.8	80 173 971	-13.9%	37.7%	1	-14.0%
MAT	826 190	-5.1%	45.5%	0.5	2 589 881 759	-4.3%	37.2%	-2.5	-6.2%
MIGRENIUM
WoW	6 796	0.2%	0.3%	0	2 368 038	-0.1%	0.4%	-0.1	12.5%
MoM	36 820	-10.5%	0.4%	-0.1	12 854 774	-8.7%	0.5%	-0.1	5.1%
YTD	13 579	-31.5%	0.3%	-0.1	4 738 741	-5.7%	0.5%	0	-6.2%
MAT	561 610	-12.0%	0.5%	-0.1	181 365 101	46.9%	0.6%	0.2	2.9%
MODELAX-N
WoW	30 758	28.3%	22.6%	2.4	15 870 069	31.0%	15.7%	1.7	14.9%
MoM	116 997	-2.5%	18.7%	-1.9	59 395 533	-0.1%	13.0%	-0.8	7.3%
YTD	54 728	17.5%	21.5%	3.4	27 983 030	53.8%	14.9%	4.2	-0.8%
MAT	1 471 697	24.3%	21.8%	3.1	669 051 616	71.2%	14.3%	3.9	6.6%
REDUXIN
WoW	10 759	62.6%	31.5%	-0.4	57 292 453	64.5%	43.1%	-0.5	64.8%
MoM	40 558	-3.1%	31.6%	0	218 912 186	-1.4%	43.9%	0	-3.1%
YTD	17 374	-20.2%	31.7%	-2.5	92 110 928	-22.4%	43.3%	-3.5	-14.0%
MAT	591 067	-7.2%	32.6%	-0.4	3 136 779 593	8.2%	45.0%	2.6	-6.2%
REDUXIN FORTE
WoW	3 230	61.4%	9.5%	-0.2	15 260 347	72.7%	11.5%	0.4	64.8%
MoM	12 480	-1.0%	9.7%	0.2	55 829 134	4.2%	11.2%	0.6	-3.1%
YTD	5 231	1.8%	9.5%	1.5	24 094 234	7.8%	11.3%	2.5	-14.0%
MAT	167 451	0.9%	9.2%	0.6	723 455 096	10.2%	10.4%	0.8	-6.2%
SALVISAR
WoW	11 267	2.8%	1.7%	-0.4	5 238 882	6.2%	1.5%	-0.3	25.4%
MoM	57 672	-11.6%	1.8%	-0.2	26 098 698	-10.0%	1.7%	-0.1	-3.0%
YTD	22 230	54.2%	1.8%	0.7	10 169 708	108.5%	1.6%	0.8	-9.3%
MAT	579 592	17.5%	1.5%	0.3	246 232 323	51.7%	1.4%	0.3	-4.6%

---

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	12 965	26.7%	13.5%	2.5	25 917 178	14.4%	9.6%	0.1	3.7%
BRAINMAX	3 293	74.8%	100.0%	0	11 877 874	79.7%	100.0%	0	74.8%
GOLDLINE PLUS	25 074	-10.4%	45.7%	1.8	80 173 971	-13.9%	37.7%	1	-14.0%
MIGRENIUM	13 579	-31.5%	0.3%	-0.1	4 738 741	-5.7%	0.5%	0	-6.2%
MODELAX-N	54 728	17.5%	21.5%	3.4	27 983 030	53.8%	14.9%	4.2	-0.8%
REDUXIN CAPS	17 374	-20.2%	31.7%	-2.5	92 110 928	-22.4%	43.3%	-3.5	-14.0%
REDUXIN FORTE	5 231	1.8%	9.5%	1.5	24 094 234	7.8%	11.3%	2.5	-14.0%
SALVISAR	22 230	54.2%	1.8%	0.7	10 169 708	108.5%	1.6%	0.8	-9.3%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	424 174	23.7%	12.4%	3.2	842 350 942	26.7%	9.3%	1.5	-8.0%
BRAINMAX	84 075	76.0%	100.0%	0	291 987 859	76.9%	100.0%	0	76.0%
GOLDLINE PLUS	826 190	-5.1%	45.5%	0.5	2 589 881 759	-4.3%	37.2%	-2.5	-6.2%
MIGRENIUM	561 610	-12.0%	0.5%	-0.1	181 365 101	46.9%	0.6%	0.2	2.9%
MODELAX-N	1 471 697	24.3%	21.8%	3.1	669 051 616	71.2%	14.3%	3.9	6.6%
REDUXIN CAPS	591 067	-7.2%	32.6%	-0.4	3 136 779 593	8.2%	45.0%	2.6	-6.2%
REDUXIN FORTE	167 451	0.9%	9.2%	0.6	723 455 096	10.2%	10.4%	0.8	-6.2%
SALVISAR	579 592	17.5%	1.5%	0.3	246 232 323	51.7%	1.4%	0.3	-4.6%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	7 171	23.8%	13.3%	-0.5	14 488 739	26.8%	9.5%	-0.4	28.1%
BRAINMAX	1 951	45.4%	100.0%	0	7 226 165	55.3%	100.0%	0	45.4%
GOLDLINE PLUS	15 607	64.9%	45.7%	0	49 977 009	65.5%	37.6%	-0.2	64.8%
MIGRENIUM	6 796	0.2%	0.3%	0	2 368 038	-0.1%	0.4%	-0.1	12.5%
MODELAX-N	30 758	28.3%	22.6%	2.4	15 870 069	31.0%	15.7%	1.7	14.9%
REDUXIN CAPS	10 759	62.6%	31.5%	-0.4	57 292 453	64.5%	43.1%	-0.5	64.8%
REDUXIN FORTE	3 230	61.4%	9.5%	-0.2	15 260 347	72.7%	11.5%	0.4	64.8%
SALVISAR	11 267	2.8%	1.7%	-0.4	5 238 882	6.2%	1.5%	-0.3	25.4%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	39 753	-10.9%	13.5%	0.2	76 154 633	-3.6%	9.5%	0.5	-12.4%
BRAINMAX	10 252	-12.4%	100.0%	0	35 144 895	-9.6%	100.0%	0	-12.4%
GOLDLINE PLUS	59 737	-4.8%	46.6%	-0.8	189 099 862	-3.4%	37.9%	-0.8	-3.1%
MIGRENIUM	36 820	-10.5%	0.4%	-0.1	12 854 774	-8.7%	0.5%	-0.1	5.1%
MODELAX-N	116 997	-2.5%	18.7%	-1.9	59 395 533	-0.1%	13.0%	-0.8	7.3%
REDUXIN CAPS	40 558	-3.1%	31.6%	0	218 912 186	-1.4%	43.9%	0	-3.1%
REDUXIN FORTE	12 480	-1.0%	9.7%	0.2	55 829 134	4.2%	11.2%	0.6	-3.1%
SALVISAR	57 672	-11.6%	1.8%	-0.2	26 098 698	-10.0%	1.7%	-0.1	-3.0%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

MODELAX-N

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VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

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SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

---

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

---

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

AMBENE BIO

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

---

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

---

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

---

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

MIGRENIUM

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MIGRENIUM"

---

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "MIGRENIUM"

---

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

---

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

SALVISAR

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SALVISAR"

---

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "SALVISAR"

---

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

---

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

REDUXIN

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

---

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

---

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

REDUXIN FORTE

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

---

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

---

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

GOLDLINE PLUS

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

---

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

---

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

BRAINMAX

---

BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX"

---

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

*****

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

---

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

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REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

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